CLIENT

Adidas

CASE

Choose Your Weapon

MY ROLE

Concept, Art Direction

DESCRIPTION

The market for football boots is like a war zone. Adidas holds a high ground, but was struggling with differentiating the vast line up. 
Our aim was to grab the attention of the fast moving audience while clearly showing how the different boots compare.

To do so we took the biggest and fastest growing category in entertainment, namely gaming and combined it with football, our target audience main interest.
The result was a fast paced film showing the player choose between football boots like one would choose weapons in first person shooter game.
Highlighting how each pair has its own unique advantages on the playing field.

All content ran on adidas reseller sport24's SoMe channels.

Created at Another