CLIENT

Adidas

CASE

You Can't Outrun Science

MY ROLE

Concept, Art Direction

DESCRIPTION

One of the saddest modern trends is to opinionate and argue scientific facts. Climate change is not man made, refugees and immigrants are the same, the earth is flat, and the list goes on.
We decided to have a say and counter the misled conception by stating that "You Can’t Outrun Science”.

To do so, we brought back the BOOST material test. In a short film, not stating, but showing that Adidas BOOST is the superior material when it comes to running shoes.
The film was followed by a series of images, highlighting inarguable UPS’s of the product.

All content ran on adidas reseller sport24's SoMe channels.

Created at Another