CLIENT

Adidas

CASE

18 Seconds from the Olympics

MY ROLE

Concept, Art Direction

DESCRIPTION

To promote the new SolarBOOST 18 we reached out to danish runner Maja Alm, who were hard at work qualifying for the Olympics.
At the time she was 18 seconds away from qualifying time.
We used that as the main driver in a social campaign. Coming to life as a film emphasizing the weight of the each second. And a game, where we “hacket” instagram stories. Letting the audience run along.
Making her fight both tangible and relatable at the same time.

All content ran on adidas reseller sport24's SoMe channels.

Created at Another