CLIENT

Bugaboo

CASE

The Bugaboo Buffalo Hunt

MY ROLE

Creative Concept

DESCRIPTION

The Bugaboo Buffalo is the new all-terrain stroller for parents who love to discover and go anywhere. To help launch the Bugaboo Buffalo, we created an online scavenger hunt using Google Maps and hidden a Bugaboo Buffalo somewhere on the world map. 
The ultimate goal? Find, claim and win the Bugaboo Buffalo!

During each hunt Bugaboo shares five clues (one each day) through Bugaboos Facebook and Twitter channels.

The main purpose with the campaign was to raise brand awareness and increase number of followers on social media channels.

Created at Random Studio