Nike

CASE

Sneakerboot activation

MY ROLE

Creative Concept

DESCRIPTION

For the introduction of the 2015 Sneakerboot collection nike asked AKQA to create a activation that would amplify the product launch for the dutch market.
We pitched the idea to recreate the vinter elements of Wind, Rain & Snow inside the local flagship store. Here customers could try and experience the durability of the new product line.
Nike liked the idea so much that they elevated it to a standalone concept store in London dubbed Tech Pack Armoury.

Created at AKQA